Ideology is Bad for You

Who knows what's going on in Egypt right now? Anyone?
In a (very small and overly patronising) nutshell, from what I've gauged of the situation, Egypt is undergoing political transformation; this week the presidential elections will take place, and 50 million people in Egypt will be encouraged to vote. It's the first free election since Hosni Mubarek was ousted. He was Egypt's President for 29 years.

But that's not what I'm interested in today. I'm interested in the post-Mubarek development. Egypt entered into a recession in 2011 during the Arab spring according to The Guardian, and since then, it's been struggling to get back on track. Exports to the eurozone have dropped 2 percent, and the country is struggling. Over 20 percent of the country's population live off less than $2 US a day.


Enter the European Bank for Reconstruction and Development (EBRD). 

We provide project financing for banks, industries and businesses, both new ventures and investments in existing companies. We also work with publicly owned companies.

So... Can capitalism help those with no capital to begin with in developing countries? Do banks loan to people in these countries who have no collateral? Can privatisation really work?


Yes.


I've loaned through Kiva and worked with Shared Interest, but the EBRD is an entire bank founded on the same ethics and principles of these foundations (for want of a better word, please do correct me if I'm wrong).


What has this got to do with Egypt, you're asking. Well, this week, the EBRD's chief economist held meetings with the deputy governor of the Bank of Egypt to discuss lending through the private sector. 


How does it work? Again, in (a ridiculously teeny tiny) nutshell, essentially the butcher, the baker, and the candlestick maker are given loans by the EBRD to start businesses with very little interest. Oh, and they only help those who no one else will. Why? Because they will become the middle class eventually. So what? Having a middle class in a developing country with no democracy = democracy.


I appreciate that as a bank, the EBRD still runs off profits, but what's wrong with that? If you can be a business that can make a profit and mobilise an entire country towards liberalisation through privatisation (what a mouthful) why the hell not?


During my time as a Taylor Bennett Foundation intern, I met Jonathan Charles, the Director of Communications of this bank. As an avid supporter of the trade not aid approach, when he started to unfurl the workings of the EBRD to me, I listened attentively, taking everything in. And then I made a decision.


I was a recovering socialist, and the idea of a bank creating a new social class, was mind-blowing to me. I was impressed. 


I know I've not been to kind to bankers or banks in my past blog posts, but maybe it's time to start looking at the other end of the spectrum; maybe it was time to stop ranting at bankers and banks for the imperfections of my world... maybe it was time to reassess my ideologies.

Anyone for a cuppa?

Tea is a part of most households' daily routine. Especially in mine.

My day begins when my first cup of tea is in my hands. Whether it is when I get into the office ("Oh, are you putting the kettle on...?), or when I slump groggily into the kitchen and automatically reach up for the tea cupboard on a weekend, I genuinely do not remember a day in my adult life which has not began with a brew.

And it is easy to see why; tea is now a staple part of our diet. It has infiltrated our consciousness. It has formed, solidified,and bound friendships. It is physical, cultural, and mental. It is quintessentially British.

How did a tradition reserved for the far east become such an inherent part of our history?

The UK Tea Council tries to explain with a few facts:

* It brings people together. 80% of office workers claim that they found out more about what's going on over a cup of tea than in any other way

*By the mid-eighteenth century, tea had overtaken ale and gin as the drink of the masses to become Britain's most popular beverage.

The ever-growing importance of tea in an era when nostalgia is in (ref: Downton Abbey/Birdsong/designers at London Fashion Week showcasing their Autumn/WInter ranges) and vintage is cool, has led The Tea Council to hire PR agency Threepipe to promote the merits of tea amongst 20-25 year old females.

Ladies who lunch: Threepipe have been hired by The Tea Council to "make tea cool" amongst 20-25 year old females.

The agency has been hired to help "attract a young, social media-savvy audience" away from coffee and water, over a period of three years. 

I am personally, really looking forward to hunting down the tea pop-up shops "with a British fashion theme" which will hopefully be popping up in an area near me soon.

I'd like to take this opportunity too, to urge Threepipe not to forget the North when they plan these tea pop up shops - because everyone knows Northern girls love a good cup of tea. We'll bring the biscuits.

101 International Women's Days closer to equality?

Lady Godiva as depicted by Pre-Raphaelite artist John Collier (1898)

When Lady Godiva rode naked on horseback through Coventry during the 11th century in protest of her husband's taxes on the townsfolk, she probably had no idea that she delivered one of the greatest acts of feminism in history, to be celebrated 10 centuries later.



Congratulations women! We will officially be celebrating the 101st International Women's Day this Thursday, to mark the progress we've made over the years in securing the right to work, to vote, to an education, and the right to be simply treated as equal to men.


Joan of Arc, Hua Mulan, Simone de Beauvoir, Marie Curie, Mary Wollstonecraft, the Suffragette mum from Mary Poppins... the list goes on, yet if any of these women were still around (real or fictional) they would see that despite their efforts, equality for women still has a long way to go.


Last August, PR agency Kindred were hired to construct a campaign for the Chartered Management Institute (CMI)on the gender pay gap. Their results were shocking.

A man is still paid £10, 546 more than a woman for the same job. This is an average, according to PR Week. So this does not take into account anything above this level of discrepancy. In 2012.


I've never thought of myself as a feminist, as the word can be so loosely defined and loaded with various meanings, and it would suggest that I am a little bit Germaine Greer, which I guess I'm not. Having said this, I was brought up in a single parent family by my mother, who did a kick-ass job raising two kids and then went on to put them both through private education/higher education rather successfully, if I do dare to say so myself.


The idea of feminism then, I guess, has been playing on my mind. This time last year I was sat with women who had no idea that their survival instinct gave way to actions with huge connotations to the role of women in Nepal. These women became breadwinners and spokespeople in their communities when faced with adversity. These women were so strong, I never questioned for a moment that their gender might be an issue.


It's hard for me to explain to someone I meet now in the UK how  that tiny, rural, and mostly illiterate village in Nepal could teach some City CEOs and Directors a thing or two about equality and politics in the workplace. 


After I read the PR Week article, I asked myself what Rekha and Gita would think if a man in their village was paid twice the amount they were paid for a hand-reared piglet, just because he was a man.


I could imagine that the statement would be met with laughter, followed by anger, followed by action. In my head, I see the two women marching up to the imaginary buyer of the piglet, and asking for what is rightfully theirs.


Now wouldn't the world be a better place if all women could do exactly this, without the hypocrisy and hurdles presented to them each time they want to challenge their bosses for inequality in the workplace?


[Find out more about International Women's Day here, and join the likes of Annie Lennox and Emeli Sande at Southbank this Friday to celebrate equal rights.]

Pros and Cons of the Murdoch media empire

Advertising campaign for The Sun on Sunday

It's been a big week for News International, first the Sun on Sunday (SoS) is launched and @Rupert_Murdoch tweets "Amazing! Sun [on Sunday] confirmed sales of 3.260,000 copies", then in a shocking move, James Murdoch steps down as Chief Executive of News Corps, and is quoted as saying "You only need one Murdoch running the newspapers".
And it took the Murdoch's how long to realise this? Prior to the Leveson enquiry, the Murdoch empire was spreading like wildfire, worryingly continuing to strengthen their monopoly on worldwide media. This is the family, if one needs reminding, who shut down  The News of the World (NotW) without further thought for the livelihoods of their journalists in a bid to protect their image from further tainting. The plan backfired, when media picked up on the fact that the Sun on Sunday online domains had been mysteriously bought up, almost immediately after NotW was put out of business.
Yet communications and media experts are remaining positive about the big move. I'm trying to see if they have a point.
Thanks to the Leveson enquiry and Rebekah Brooks' horsegate, a) there won't be any more excuses for shoddy, illegal journalism and b) the Met will be think twice before they loan anything to a Murdoch associate. Neither of the two are bad results.
All eyes are on the SoS this weekend yet again, and Rupe  tweeted hopefully that "down fifteen percent [in sales] would be a great result".
Merely two weeks into the publishing of the Sunday title, I feel the good, the bad and the ugly of the launch are yet to be discovered in full. The SoS will have to tread carefully and undoubtedly need to overcompensate for its predecessor, the NotW's actions, but I'm acutely aware that it remains another mouthpiece for the Murdochs to spout their right wing ideologies. 
The major issue the SoS brings to the forefront of my mind is this; it's high time that newspapers had a government body monitoring its content, just like broadcast media has. 
Yes, it does distress and agitate me that a media mogul who thinks that a newspaper who runs anti-sex abortion headlines shouldn't also run gay marriage headlines as it confuses "old readers", remains in control of so much of the "News of the World" (pun intended).
At the risk of sounding like a fence-sitter, my mind is yet to be made up on the benefits society will reap from The Sun on Sunday's journalism.
Hmm, two minds indeed...

Credibility versus Cool at London Fashion Week

The Lunch bar at Michael van der Ham's show on Monday. Topshop sponsored the Billingsgate venue

My latte and "meringue, blood orange,[and] orange blossom cream" which were followed by a "ham hock and parsley pie". I did realise I ate my courses backwards, yes.

I think my sensitivity towards product placement is a little more exaggerated than the average person's. Even before I began working in PR, as a journalism graduate trying to make my way into the world of ethical fashion and fair trade writing, the little flashes of corporate branding would just niggle at me and flash up in my mind's eye at the most inopportune moments throughout my day. It sometimes happened after I watched an episode of X-Factor (those Nescafe mugs!).
When executed properly, product placement is a fantastic opportunity for brands to get their name and image out there without having to pay for advertising. Great news for PRs/PROs, as they like to embrace fun ways of improving an existing relationship between a consumer and a product. 
But what about when product placement goes wrong? An article by John Owens in PR Week made me wonder what the "right" kind of PR is.   
I had the chance to see first-hand on Monday when I went to London Fashion Week, and my hyper-sensitivity went into overdrive.
First I was handed an "I heart LFW" canvas bag with my floor plan and itinerary in... sponsored by the Mulberry Monster, and Vodafone. 
Both are credible companies, and in context of the situation, either cool in their own right (the 'Mulberry Monster' sounds cute doesn't it?) or cool by association for the right reasons (in Vodafone's case).
It was difficult to miss the 'Mayor of London' logos plastered all over the make-shift walls as you walked into Somerset House, an association which I personally have my reservations about, but makes complete sense. BoJo's team did a great job literally marrying fashion with politics.
I noticed throughout the day while I tweeted my excitement, that others were tweeting about theirs at LFW too. But they weren't getting all excited about Lady Gaga's 'Alejandro' sunglasses or the soundtrack to Sophie Hulme's salon show, they were saying their public Ps and Qs - to Land Rover and Mercedes Benz for chauffeuring them around LFW venues. Very clever guys, I see what you did there.
I am slightly upset that I missed "a pr effort to push cleaning products by scrubbing the catwalks with them as part of the show", which suffice to say is not credible, nor cool (apparently, who am I to judge?). Consumer brands were obviously falling over themselves to be associated with LFW, however tenuous or obvious the link.
"It's not about being cool, which is something transient. Credibility has depth," John Doe (PR agency) founder Rana Reeves told PR Week. 
Notable credible and cool collaborations occurred between Giles Deacon and Mercedes Benz, and Marios Schwab with American Express/W Hotels. I will also never forget the avant-garde Topshop-sponsored venue of Michael van der Ham's show at Billingsgate.
I curbed my cynicism early on and decided to just enjoy LFW for what it is; an amazing opportunity for new and existing British-trained designers to showcase a tiny nation's talent. 
I must confess that I'm not really sure what cool is, but if Reeves says that it's impermanent, then I'd be inclined to agree that credibility, could be the new cool.

Gaga's 'Alejandro' shades 

Is Carlisle everyone's great expectation?

I feel like I've kept my silence on Carlisle being "Britain's happiest city" for a decent amount of time to now say it's been dignified. Needless to say, the news came as a shock to me too.
I first moved to Carlisle at the age of four, when my parents uprooted my gran, my brother and I to take over a new business nearby the centre of town. We lived in Newcastle-upon-Tyne at the time, and the new business venture had lured my parents from big-city culture to small-town comfort.
At the time they moved there was room for prosperity. Carlisle sounded like a nice place for them to bring up two children, and there weren't many other Chinese take-aways or restaurants in town.
But over two decades later and after living in other countries as well as other British towns and cities, I would say it's time to close the chapter on Carlisle. 
Friends have been debating for the past week (since The Times first ran RightMove's survey results) on the topic over Facebook, either mocking the very thought, or defending the city's character. One friend posted the quote that Carlisle is "possibly the whitest and least culturally sophisticated city in England but at least its [sic] a straight road to Newcastle". Harsh - but possibly true?
I first read the survey results on Facebook, after a close friend posted a photo - yes she was that shocked - of the article in The Times. I nearly spat my tea at my phone. My initial reaction suppressed, I then googled the article properly, and read on.
You see, the survey was not saying that everyone in Carlisle is happy really. I've had first-hand experience of meeting some of the most miserable people there are in the very city (miserable probably from their sheer ignorance). If ignorance, as they say is bliss, then I would say Carlisle is a very blissful city overall.
But how can bliss be measured? The answer is, of course, you can't. My own personal feelings on Carlisle aside, the survey results didn't deliver people's levels of happiness, they merely delivered confusing results on peoples' satisfaction levels.
Within my own close circle of friends from home, this has often been a topic of discussion. I've seen some of my most intelligent and successful friends leave Carlisle for further study or to work, and inevitably return back to their roots. Likewise, I have some incredibly intelligent and ambitious friends who left the day they left for university and don't set foot in Carlisle except for family occasions.
I've tried to figure out what it is that sets these two categories of friends apart. Success? Ambition? Drive? Happiness? But both of these categories of friends have found all of these things in  their own forms.
At the moment, I'm still trying to figure out what makes me happy, so actually, I'm envious of those who are already satisfied with their lives. The difference between my friends in Carlisle and me? They've found happiness.
A great man once told me "If you're comfortable, you're not being challenged, and life is about challenging yourself and your expectations".
I realised at that moment he was right. I like to live my life by that philosophy. Why do any of us do any of the things we push ourselves to do? We could always take the easier option and quit. Why don't we just quit? Why do we fight our battles?
The answer is the unknown. We do not know what is around the corner, and for some people, that is unacceptable. Sometimes it is nice just to have a routine and get on in life if one's found happiness.
But for those of us who haven't, I guess we just have to keep challenging ourselves and figure out what it is exactly we expect from life.

I heart Camden

Camden venue, Roundhouse

I genuinely do. And not in a cool, trendy kind of way, because I don't speak hipster; I mean in a cultural, I find it strange and beautiful at the same time, kind of way. I like walking through the market stalls and catching whiffs of the "incense"... Rifling through the vintage handbags in Camden Stables Market... And dreaming about buying the miscellaneous tea sets I find for my "new flat".

You never know what you might end up buying at one of the stalls found in Camden Stables Market

Camden has a lot of character. When I took the bus this morning through Camden Park Road towards Tottenham Court Road, the menagerie of people clambering on and off the bus made me smile. To me, it's everything that I like about London - it's a diverse melting pot of characters and cultures.


So when I read that I could get an app courtesy of Frank PR/Camden Town Unlimited which essentially walks you through Camden's hotspots, my smile grew even wider.


Technology is such a huge part of everyday life for many people, one can't imagine what it would be like to suddenly live without a smartphone. It's like imagining living life without a fridge freezer. How do you plan your meals? (I am aware that many students manage to get by without a freezer, one of my student cousins, we'll call him R, and his housemates are such examples). How would I keep my five year old niece entertained when I'm babysitting her without her Memory game and Ninjump? (Kidding...)


For me personally, I would be lost without my trusty Samsung Galaxy SII. It's the size of my head, granted, but without Google Maps, I'm not quite sure where I would end up in London half the time. In fact, just this morning I had to make the ultimate tourist/new kid on the block manoeuvre when I somehow managed to get discombobulated between Tottenham Court Road and, erm, Tottenham Court Road Underground station.


The Camden Town Unlimited app is genius. It's free to anyone who wants it from the Apple store (I'm waiting for the Android edition, Camden Council, if you're reading this) and it's not just for people like me, who get lost easily. It's for anyone who's interested in culture, arts, or indeed anyone who wants to see just how diverse London can be.


Imagine if every city and town had its own app - open, unlimited access to local food, music, theatre and galleries at your fingertips.


Let's just say I'd probably still get lost, but I'd know the nearest place to go for a tapas restaurant which also hires a live jazz band on weekends.