Pros and Cons of the Murdoch media empire

Advertising campaign for The Sun on Sunday

It's been a big week for News International, first the Sun on Sunday (SoS) is launched and @Rupert_Murdoch tweets "Amazing! Sun [on Sunday] confirmed sales of 3.260,000 copies", then in a shocking move, James Murdoch steps down as Chief Executive of News Corps, and is quoted as saying "You only need one Murdoch running the newspapers".
And it took the Murdoch's how long to realise this? Prior to the Leveson enquiry, the Murdoch empire was spreading like wildfire, worryingly continuing to strengthen their monopoly on worldwide media. This is the family, if one needs reminding, who shut down  The News of the World (NotW) without further thought for the livelihoods of their journalists in a bid to protect their image from further tainting. The plan backfired, when media picked up on the fact that the Sun on Sunday online domains had been mysteriously bought up, almost immediately after NotW was put out of business.
Yet communications and media experts are remaining positive about the big move. I'm trying to see if they have a point.
Thanks to the Leveson enquiry and Rebekah Brooks' horsegate, a) there won't be any more excuses for shoddy, illegal journalism and b) the Met will be think twice before they loan anything to a Murdoch associate. Neither of the two are bad results.
All eyes are on the SoS this weekend yet again, and Rupe  tweeted hopefully that "down fifteen percent [in sales] would be a great result".
Merely two weeks into the publishing of the Sunday title, I feel the good, the bad and the ugly of the launch are yet to be discovered in full. The SoS will have to tread carefully and undoubtedly need to overcompensate for its predecessor, the NotW's actions, but I'm acutely aware that it remains another mouthpiece for the Murdochs to spout their right wing ideologies. 
The major issue the SoS brings to the forefront of my mind is this; it's high time that newspapers had a government body monitoring its content, just like broadcast media has. 
Yes, it does distress and agitate me that a media mogul who thinks that a newspaper who runs anti-sex abortion headlines shouldn't also run gay marriage headlines as it confuses "old readers", remains in control of so much of the "News of the World" (pun intended).
At the risk of sounding like a fence-sitter, my mind is yet to be made up on the benefits society will reap from The Sun on Sunday's journalism.
Hmm, two minds indeed...