Today the BBC came under fire for not broadcasting a charity appeal for rebuilding homes in Gaza which is being supported by over 13 charities. ITV and Channel 4 have already agreed to air the DEC appeal, with Sky News "considering" showing the plea.
So why not the BBC?
Impartiality.
Even though the BBC's own reporters and journalists are outraged by the BBC's decision not to support a simple charitable plea. Everyone from the Archbishop of York to Jon Snow have said that the BBC's decision is ridiculous.
I think for the first time I actually disagree with the BBC. As leading broadcasters, I think only Channel 4 can compare to the Beeb for accuracy and stellar reporting. By not broadcasting this charitable plea the Beeb could seriously damage its reputation.
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